All too often I will be reading through various Blogs reviewing them and so on, and will find heart breaking websites. That is to say, Great, Well Written sites with no identity. You see, the heart breaking thing about it, is that more often than not, the content that they have written has been absolutely top notch, yet to see the website at first glance, one could be forgiven for mistaking it for a spam site. Why? Because the site has no identity!
Give your Site it’s own Identity
In this article, I will do my best to explain to you exactly how to go about giving your website an Identity. So buckle up, grab your pens and pads folks and we will begin. But first, let me just run you over a few points on just exactly what your site identity is and why you should give yours one.
What is Site Identity
If you are using a Computer or Laptop browser, then you will see at the top of this page, in browser tab, the Kwidzin Logo. If you are using a mobile device, then you will see the same logo o the corner of the page, when you cascade your browser tabs. This is par of your Site Identity.
This also allows you to see that this tab is a page from Kwidzin.org eve when you are looking at another tab, because the site identity is clear on the browser tab. This Identity is not just confined to a simple logo on a browser tab either, but echos your presence wherever your site is on the internet.
Why give your site one?
Having a Site Identity for your website makes it look much more credible in the eyes of your site visitors. When I look at the tab icon of a website and i only see a WordPress Logo, the word that automatically comes to mind is ‘Amateur’, followed closely by ‘Unprofessional’ which often also raises the suspicion of ‘Scam’.
Now, your website could be the most Bonafide website i existence. But people naturally associate any looks of ‘unfinished’ or ‘faulty’ sites with being untrustworthy. Needless to say, you don’t want this for your site. So best to give it the best you have. An Identity is a great start.
How to get yours
Giving your site an Identity is not actually that hard, especially if you are using WordPress, which I will be teaching here in this tutorial. But you can pretty much follow the same principal for any web builder really, especially when it comes to the first part, actually creating a Logo.
Design & Create a Logo
So, before you can upload a Logo of any kind to your website, you first have to make one. I recommend you use Canva. That’s which one I use. It’s Free o use and has hundreds of templates and mages you can use to design and create a stunning logo for your website as well as all sorts of other Graphic designs for your Website and email campaigns. It’s really quick and easy to design and create a logo. Just follow these steps;
- Go to Canva
- Hover on the Templates or Features Tab and Choose the Design you want to customize.
- Select what type of Design you want to make. Click Logo
- Click on the Text tab to Add your own text or Click on the existing text to edit it.
- When you’re done, click Download and choose which file type you want to save your file as. I’d recommend PNG, as this keeps the background transparent so you can overlay it in future images, etc.
- Right Click on the Downloaded file to rename it to your choice of title.
Upload your Logo
So, now that you have designed and created a stunning custom logo for your website, all you have to do is upload it. If you are using WordPress, then you can do this really easily by following the steps below;
- Login to your WordPress Site Dashboard.
- Click o Customize option in the Appearance Tab.
3. Click on the Site Identity Tab in the Left Hand Sidebar Menu.
4. Click the Select Logo Box.
5.Click Upload Files Tab
6. Click Select File or Drag and drop your Logo File and Upload.
7. Add Alt Text and Description in the form and click Select.
8. Add Your Site Title and Tagline. (You can opt to Not Display the Tagline on your website. This will still be useful for SEO).
9. Click Publish.
If you are using a different builder to WordPress then your settings may differ. But it should be something similar to that. Unfortunately for the moment, you will just need to have a dig around and try to find the same settings as described above. (I hope to include some tutorials here in the near future that show how to do this on other web builders).
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