So, you’ve Published your website and researched your SEO Keywords. You’ve placed plenty of backlinks to your site on all the Social Media Platforms and Blogs,etc. You’re starting to get traffic to your site. Now you have the visitors, you want to keep them. So, you want to Make sure you Engage with the visitor straight away. Build yourself a landing page that Rocks.
Build a Landing page that Rocks
In this tutorial we will address the following points;
- What Exactly is a landing page?
- Creating a Distraction free environment.
- Important ‘Above the Fold’ elements.
- UX Workflow to a Landing Page.
- How to track Landing page Behaviour.
What Exactly is a landing page?
Okay, so lets Get Started with the Question many have asked; “What is a Landing page?”
A Landing Page is ANY Page of your Website that a Visitor Arrives on First when visiting your site. This should not be confused with your Home page, which may well be a landing page, but doesn’t necessarily need to be. Your landing page could be for example;
- an Article or Blog post from your Website that you shared on Social Media. The visitor would click on the backlink you provided and would enter your website by landing on that page. It’s a Landing Page.
- You run an eCommerce site and Have an Item Listed for Sale. A Visitor may have found that specific page through search engine results and entered your site by landing on the page of the Listed Item. It’s a Landing Page.
The List goes on. But in short, ANY page that a visitor enters your site through, is a Landing page.
Avoid the squeeze
One Type of Landing page Style is what is known as a “Squeeze Page”. The Name says it all with this kind of page. It’s basically telling the visitor to Either opt-in or get Out!
This is the type of Landing page you would perhaps expect from a Local business who mainly operates offline. Perhaps a Cleaning Service or Builder who doesn’t really do much online besides a Presence. So they’ll maybe have a Landing page with their Company Logo and details on One side. On the other a Contact number or email address. Or maybe a Contact form. Something that an Interested party may engage with should they wish to be contacted by Phone or Email for a quote, appointment or booking, etc.
As a Successful Affiliate Marketer, you really want to Avoid these Types of Pages. They don’t provide any Internal links or Info on anything else your website has to offer. No menu or anything to let them leave the current page but remain on your site.
Instead, you want to engage as much as you possibly can with your visitors. So although the page they land on is perhaps a particular article, you might show links to other Articles. A Well presented Menu also shows the visitor that they have a plethora of resources to choose from. It’s certainly not a dead end site and that there’s plenty worth reading here. It’s worth their while staying!
There’s loads of different Plug-ins you can use on WordPress hosting. Some are for Premium Members only, but there’s still plenty available Free. Monster Insights is available Free and it has a widget called ‘Premium Posts’ which lets you place Trailers for other Posts and Pages on your Website. This sort of thing helps engagement between your visitor and your site.
Building a Distraction Free Environment
When you are presenting Information within your content, you want to make sure that it’s clear and readable. try to avoid unnecessary distractions. Especially if your web page is trying to sell a product or service. The potential customer wants to be able to read all the information you present, take it in and digest it before any commitment to buying. If they struggle to do that due to the page being “Too Noisy” with distractions, then they’re more inclined to pass on it. So it’s a fine balance between making sure you have plenty of options available for the user to engage and avoiding distractions to the Information you are trying to purvey.
That is where a well designed menu comes in handy. You can have all your content available at a glance whilst remaining on the page, should the user choose to do so. Yet, discreetly placed at the Top or Side of the Page. Well out the Way of distracting the page content.
The 3 Focal points
When Building your Landing page it’s important that they all have these 3 Primary Focal points;
- CALL TO ACTION (CTA
Important ‘Above the Fold’ Elements
Okay, its important to always remember when you’re considering this is that “These Variables Change based on Landing Page Intent”. What’s best for One Website isn’t necessarily best for the other.
ABOVE THE FOLD is the Initial Elements that any user sees as soon as they land on any given page, before scrolling. This would ideally be;
- HEADLINE – Well Placed and catchy. Something that will grab the users interest. remember, asd the page loads, this is likely to be the first thing your visitor sees. So it’s worthwhile taking your time to choose well.
- IMAGE (on the right) – A Good aptly chosen picture to follow the headline can work wonders in grabbing your audiences attention. Placing the image to the right of the text lets the reader focus on the information within the text without undue distraction.
- BEGINNING (paragraph or Abstract) – You’ve got the users attention with a catchy headline and Image. Now use the rest of the visible page space to start your article with a Golden lines that could have the user intrigued to scroll on to view the rest of the page contents.
UX Workflow to a Landing page
Okay, so just to clarify the meaning of UX Workflow here before we go on;
- UX = User Experience (the User is the Visitor)
- Workflow = The Process to Get Somewhere. – This can be all different features you can have on your pages. These could be things like;
- CTA at the bottom of Blog Posts
- Mailing list form
- Bulletin Board – As i mentioned above, Monster Insights provide a Free Widget for WordPress hosting that places Bulletins of your other pages or posts strategically on your page automatically. Or you can choose to do it manually and it will give you a short code that you can use to place on your web pages yourself. Many of the Non WordPress Webhosting Packages provide similar plug-ins as part of their packages.
When visitors (or Users) come to your site, you want to make the whole experience as pleasant and easy as possible for them. After all, most people are highly unlikely to return to a site that was an absolute nightmare to use. Not unless you have something very rare or valuable to offer, then most people aren’t likely to persevere. Neither are they likely to recommend your site to their friends or colleagues.
So it is vey important that our users have a good experience whenever they use your site and can also affect how our websites rank in Google Search results. Google don’t want to recommend sites to people that prove to be a nightmare to use. Instead, they want to recommend the websites with the Best UX score. So the better the User Experience, then the higher the amount of traffic you can expect.
Well, i hope this little summary explanation on the building of a landing page that rocks and its importance on your entire website success was useful to you. If you Enjoyed it then Why not head over to our article on Getting your website ranked in Google search results. It focuses on SEO optimization and the usefulness of keywords.
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