In this day and age, the vast majority of the Internets 5 Billion users are all using Social media. Whether or not you are a fan of social media, it is undeniably the busiest place online and therefor the place for any business to be. This is where your demographic are all hanging out.
Using Social Media to promote your Business
As this is where your demographic are most likely to be when they are online, it’s a no brainer that this would be the place for you to have your business seen. It’s like putting a notice up on a board or shop window, only you get to choose who sees it. Speak to your audience direct.
Why is Social Media Important for your business
This is where the vast majority of the Internets 5 Billion users are currently hanging out.
So this is the place to be. It is also;
- An Additional Source of traffic
- Builds your Brand
- Builds your authority
- Helps determine your audience
- Lets you test out products & ideas
- Helps you get Feedback
- Using Hashtags you can track your Social Growth.
You can read more about why Social Media is Important today for anyone’s Business in my previous article;
Creating your Business Strategy Alignment
When you are using whatever social media channels you choose for your business, you should have a Business Strategy Alignment in place that you can stick to. This will depend on your own business what channels you use. But most Industries these days tend to use the following;
- Customer Care
- Branding & Employee Outreach
- Youth Outreach
However, if you are a smaller scale business who is predominantly creating content on your website or blog, etc, then you may find it more appropriate to use the following strategy alignment;
Facebook – Reader Outreach
Twitter – Human Outreach
LinkedIn – Business Networking
Instagram – Demographic Outreach
Pinterest – Brand Building
Again, I cannot emphasise enough that this is only an example using the most popular social networks here. But you should adapt your strategy to your own needs and that of your business. Everyone’s needs are different and every website and business has a different demographic. So take your time to work out which Social Media Channels work best for you.
You can always test out various platforms and to find which ones work best for your business and try different strategy alignments until you find what works best for you..
Understanding your Social Demographic
Your Social Demographic is your audience that you attract on your social media channels. By understanding your audience, you can better understand their needs and what they want. You may often find that one websites demographic may be predominantly in a different Social Media Platform from the next website. Everyone’s business is different.
So it may take you a little while just to find where your audience are best found and go there. But first, let us have a quick look at what our demographics really are.
Your demographic is the type of person who reads your content. By studying this you can learn a lot about your following. Things such as;
- Man/ Woman
- Age Range
- Interests & following
- Their experience and Interest in your Niche.
Your Social media Demographic is pretty much everything above as well as more detailed things such as where they hang out, when theyre online most, what else they enjoy looking at or reading online, etc. Choose what platforms work best for you and stick to those.
Just because there are plenty of Social Media Platforms out there, it doesnt mean that you need to be on them all. Obviously it’s great to have a presence on as many platforms as you can, but you should be more selective when choosing a small handful of sites to actively post on regularly.
Find out where your demographic hang out and go there! Try to engage with your audience as much as you can. As much as it’s good to share links to your content, try not to do it every post. Try to engage like a human rather than a robot. Show your demographic that you’re not just a machine on auto-post.
Your Social media Break Down
So, here’s a few handy things to keep in mind with your social media activities and publishing your business on its platforms and channels;
- Don’t post links to your content ALL of the time.
- Engage with your audience
- Micro Blog and post valuable content
- Follow others to be Followed by others.
- Use hashtags in your posts
- Make a pretty social Media URL
Prioritising your Social Channels
Again, as i said before, everyone’s business is different and so therefor the social media channels that apply best to one, may not apply the same to others. Find the channels and social media strategy that works best for you and go with it. You can always tweak things as you go and work out over time what works best for your business.
Social Media Tools for your Business
If you are using WordPress for your Website, then you can get access to thousands of different plugins to do pretty much anything you want. Among these are some good Social Media Plugins for Sharing, Auto-posting, Publishing Social comments & Reviews on your website and more.
You can learn about more of these tools every day by joining our Guest List and get all our latest Articles and Tutorials delivered straight to your inbox as soon as theyre published.